Dusa Fragrances (2022)
Brand Voice, Values, Website Copy Refresh

Brand Positioning & Values

Working in partnership with Pure Product Brokers, I crafted vision, mission, value prop and values statements for Chilean brand Dusa Fragrances.

Voice and Tone

Voice and tone guides were created to provide a structure for expression in their US launch.

Website Copy Updates

I crafted copy for key pages on their US site, including founder story and product messages.
*Site copy shown is client-executed and does not reflect final proofreading or formatting recommendations